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Turn Your Creativity Into a Career

Calling all artists, designers, crafters, and anyone with a dream of making something to sell.

You don't have to struggle in selling your art. There's a path to creative freedom and specific steps you can take to earn income independently.

You can start today and build your own creative business.

Story

A Tale of Two Designers

Jen and Omar built a six-figure illustration business from a single sketch and a big dream.

In 2008, Jen Adrion and Omar Noory graduated from art school and did what students do—they got good jobs working for other people. They designed great art for corporate clients and got paid well, but they wanted something different.


They wanted to make their kind of art—not art that was directed by someone else.

After a big road trip, Jen and Omar sketched a map of the places they'd been and the ones they longed to visit. They decided to sell the extra prints of the map they'd made for themselves, and a funny thing happened:

After a big road trip, two designers created a map for themselves of the places they'd been and the ones they longed to visit. They put the extra prints for sale online and a funny thing happened: it sold out in a few hours.

The first print run sold out in just a few hours.

They made more maps. Those sold out too. They were on to something.

Then they made another map … and that one sold out too. It wasn't a fluke.They were on to something … they knew what to do. They made more maps and more maps sold.

Over time, business grew. Corporate clients started calling requesting custom illustrations. Stores asked to stock their maps, growing their audience even further.

The map business grew. Corporate clients called for custom illustrations. Stores asked to stock their maps.

By the end of 2013, Jen & Omar had served more than 15,000 customers and sold more than 25,000 prints.

They found a way to make something they loved and other people wanted to buy—and designed a business around it.

Now they'd like to tell you exactly how you can do it too.

They didn't need their good studio jobs anymore.


They'd found a way to make something they loved that a lot of other people wanted to buy—and they designed a business around it.

Now they'd like to tell you exactly how you can do it too.

Create the Art or Design Business Of Your Dreams

In The $100 Startup, Chris Guillebeau envisioned a scenario of creative self-employment:

"Imagine a life where all your time is spent on the things you want to do. Imagine giving your greatest attention to a project you create yourself, instead of working as a cog in a machine that exists to make other people rich.

Imagine handing a letter to your boss that reads, "Dear Boss, I'm writing to let you know that your services are no longer required. Thanks for everything, but I'll be doing things my own way now."

All over the world, this scenario is actually happening.


PLAN

A Complete Road Map to Creative Freedom

Many creatives struggle with two undesirable alternatives: take a job for a company or studio making other people's work with little recognition, or attempt to get by on your own—struggling to sell a sufficient quantity of work at fair prices.

Fortunately, there's a better way. The solution is bigger to create a body of work that customers line up to buy—regardless of whether you want to keep the day job or not.

There's a Better Way

The solution is bigger: create a portfolio of work that customers line up to buy.

Map Your Future as an
Independent Creative Professional

You can make a lot of mistakes, but you have to get a few things right:

1. Make the right kind of products

Products that sell for profit all have a few things in common. We'll show you exactly what they are and how to build them without compromising your art.

We'll show you exactly what they are and how to build them without compromising your art.

2. Connect with the right people

Successful artists build relationships with customers and serve them for years. Don't make art to see it languishing in your garage. We'll show you how to find the right people who will pay you for your work.

Learn how to find the right people who will pay you for your work.

3. Sell your work and learn to make it sustainable

A little business knowledge will move your creative micro-startup to scalable success. We'll show you how to find the right suppliers, price your products to sell profitably, keep up with inventory, and manage a shop online or off.

Know how to find the right suppliers, price for profitability, keep up with inventory, and manage a shop online or off.

Get there faster with the help of a new, comprehensive toolkit that can put you to work
right now.

Featuring

Introducing Designed To Sell: The Unconventional Guide to Creative Freedom

Design to Sell Cover

Designed to Sell is a complete resource that will walk you through the entire process of launching your own creative business, from your first idea to your first sale—and far beyond.

Featuring secrets that dozens of creative entrepreneurs have learned from years of trial and error, Designed to Sell will help you put your art skills to good use actually selling things.

(If you already have a creative business, that's great—it will help you sell more.)


Know what to sell (not all products are created equal!)

Develop your unique creative product that is scalable and profitable

Find more customers and sell more to existing customers

Expand your sales footprint through trade shows and offline sales

Teach your customers to refer your work to others, widening your network at no cost

Learn the secret formula to properly price your work to maximize profit–while maintaining your creative integrity

Master the simple steps to establish an efficient online shop with reviews of the most popular e-commerce platforms

Create stunning product photography to showcase the details that make your work special

Understand how much money you'll need to start out, tips to raise capital, and advice on when to quit your day job

Apply tested tips to build a customer base without spending a dime through social networks and the power of the interwebs

Hear never-before-told successes and failures of other artists turned creative entrepreneurs

Decide how to grow your product line and what to do when it's time to expand through wholesale and big-time product distribution

Know what products sell

Design scalable and profitable work

Find more customers and sell more to existing customers

Expand your sales footprint through licensing

Price your work to maximize profit

Select the right e-commerce platform

Create stunning product photography to sell art online

Get money to fund your work

Build an online customer base

Avoid the mistakes of other creative entrepreneurs

Expand your successful business


More Lessons from 21 Creative Entrepreneurs

As awesome as Jen & Omar are, the lessons, tips, and tactics don't end with them. You'll also learn from the successes and failures of dozens of creative entrepreneurs and artists, including these amazing people:

As awesome as Jen & Omar are, the lessons, tips, and tactics don't end with them. You'll also learn from the successes and failures of dozens of creative entrepreneurs and artists who have built businesses from their art.

Hear from illustrators, designers, crafters, fine artists and many others who have built careers of creative freedom, including: Igloo Letterpress, Holstee, Cereal Magazine, Mama's Sauce, Field Notes, Ugmonk, and many more.

Allison ChapmanIgloo Letterpress

Wendy Downs Moop

Lauren and Joel GryniewskiOld Tom Foolery

Anne HolmanAnne Holman Jewelry Design

Lisa JonesPigeon Toe Ceramics

Matt KohrCtrl+Paint

Rosa ParkCereal Magazine

Dave RadparvarHolstee

Nick SambratoMama's Sauce

Michele SeilerField Notes

Jeff SheldonUgmonk

Stephanie SheldonNoun: A Person's Place For Things

Scott UllimanIllustrator & Animator

Heidi AdnumThe Crafter's Guide
To Taking Great Photos

Eric BisignanoCharitax

Anna BrozekBig Cartel

Grace BonneyDesign*Sponge

Erin DollarRenegade Craft Fair

Nicole DelgerGet Funded

Tommy DodgeSumAll

Katie HuntTradeshow Bootcamp


Is Designed to Sell For You?

Designed to Sell is for all creators, crafters, fine artists, designers and any kind of maker who wants to build a lifestyle and career around the principle of creative freedom.

You bring the passion and determination; we'll give you all the tools you need to design your own creative business.

The professional designer or artist with a day job who wants more creative freedom outside of client work

The art school grad who wants to make art for a living but is stuck in a 9–5 that's unrelated to their creative pursuits

The hobbyist who is ready to take their craft to the next level and make a side income at the same time

Anyone with a dream to make a long term living with their art—no matter what stage you're at right now


What's in the box?
 

What's in the Box?

When you purchase Designed to Sell, you receive a ton of incredibly useful, actionable tools that will help you create or improve a business built on your art.

You'll Receive
What's in the box?

A 130-page field guide

A mega-manual to navigate the business of making and marketing your creative work to the world. We lay out an end-to-end process that leads you from the very first stages of developing a marketable idea, all the way beyond your first sale to taking your business to scale. We didn't leave out any steps because we know that your successful creative business can't either.

A 130-page field guide. A mega-manual to navigate the business of making and marketing your creative work to the world—from your first sketch to your first sale and beyond.


Every version of Designed to Sell also includes these additional resources:

The Roadmap to
Creative Freedom

Don't miss a step with the ultimate business builder's checklist. A master to-do-list that covers each and every creative and business task you'll need to complete to achieve creative freedom—from your first sketches to packaging your final product.



Creative
Business Resources

Get a head start on your creative competition with our carefully curated list of recommended creative business resources. The directory lists products, services, tools, and suppliers that have been vetted by successful creative businesses. This resource will save you time and minimize mistakes with third party suppliers as your creative business gets off the ground.


These materials will help you get started or improve an existing art business. You will be able to sell more products if you follow the advice.

Depending on which version you purchase, we'll also send you these additional resources:

Ten Lessons We Learned The Hard Way Video

Avoid the common mistakes Jen & Omar made while building their six-figure art business. This video will show you how you can avoid these big and expensive mistakes completely.

8 Audio Interviews

Learn success secrets of six artists and two business experts on scaling your work. Interviews reveal how each artist discovered their big idea, grew their brand, and overcame their challenges. Full ranscripts included!

The Ultimate Pricing Toolkit

Confidently put a fair and profitable price tag on your work. Includes cost calculation worksheets, a Competitive Pricing Tool, and a comprehensive guide to discounts and sales pricing. This toolkit WILL make you money.


Social Media for Artists

Tools to market your creative brand online (no fancy PR firm required). Includes quick social media strategies, posting schedules and platform tips.

Finding Your Big Idea

A list of hundreds of marketable product ideas for artists working in virtually any medium.

Crafting The Perfect Pitch

Get your product featured on top creative blogs and in legit publications. Includes pitch samples and DIY template.


Note: Don't be overwhelmed! We're giving you everything you will possibly need as your build your own success. The basics of starting a creative business are very simple—these tools will show you how to begin today! Even if you already have a business, you'll be able to quickly mine the information to find helpful tips you can use immediately.

Every version of Designed to Sell also includes these additional resources:

The Roadmap to Creative Freedom: A master list of every creative and business task you need to complete to achieve creative freedom.

Creative Business Resources: A curated directory of vetted products, services, tools and suppliers to give you a headstart on your creative competition.

Depending on which version you purchase, you'll also get these additional resources:

Ten Lessons We Learned The Hard Way Video: Avoid these biggest and most expensive mistakes of starting out.

Six Artist Audio Interviews: Learn how successful creative entrepreneurs discovered the big idea, grew their brand,and overcame their biggest challenges. Full transcripts included.

Two Expert Business Building Interviews: Learn how to scale and manage your business like a pro. Full transcripts included.

Social Media for Artists: Market your creative brand with strategy, schedules, and tips.

Finding Your Big Idea: Hundreds of marketable product ideas to get you started.

Crafting The Perfect Pitch: Get your product featured on top creative blogs and in legit publications with pitch samples and a DIY pitching template.

Ecommerce Comparison Chart: Choose the best online platform to maximize your business.

What Does it Cost?

One class at art school costs an average of $2,355.

For one class! And it won't even teach you how to find suppliers, price your work, or connect with customers.

Fortunately, even at the highest level, Designed to Sell costs a fraction of the price. If you're on an even lower budget,you can get started for as little as $147.

The price for these incredible resources, representing six months of work from Jen, Omar, and the Unconventional Guides team, is far less than you'd expect.

One class at art school costs an average of $2,355. For one class!

And it won't even teach you how to find suppliers, price your work, or connect with customers.

Fortunately, even at the highest level, Designed to Sell costs a fraction of the price. And if you're on an even lower budget,you can get started for as little as $147.

Three options to get your business started today

Masters Edition

You want it all and you don't want to wait. Get every resource we could possibly think of and find creative freedom now.

Business Builder

You're ready to master the world of creative freedom but can't afford to buy the whole gallery just yet.

Art for All

You're still in school, or you don't have cash. It's cool. Get this one and build on the basics.


Masters Edition



The "kitchen sink" of all creative business-building resources for those that want creative freedom now. Includes all the basics plus elite access to our entire library of practical tools for creative success. The Masters Edition includes:

Business Building Tools: 130+ page master field guide with detailed strategies, tips, and tactics for success, The Road Map to Creative Freedom, the big directory of Creative Business Resources and Finding Your Big Idea brainstorm.

Lessons from Creative Entrepreneurs: Eight audio interviews and full transcripts including six behind-the-scenes artist chats and an additional two expert interviews on scaling your business. Plus Jen and Omar's "Lessons Learned the Hard Way" Video.

Tools for marketing and making money: The Ultimate Pricing Toolkit (you need this!), Ecommerce Comparison Chart, Crafting the Perfect Pitch and Social Media for Artists.

For those who want creative freedom now! Our best resource with all the basics—plus elite access to our entire library of practical tools for creative success. The Masters Edition includes:

Business Building Tools: 130+ page Field Guide, The Road Map to Creative Freedom, the big directory of Creative Business Resources and Finding Your Big Idea brainstorm.

Lessons from Creative Entrepreneurs: Eight audio interviews and full transcripts including six behind-the-scenes artist talks and two expert interviews on scaling your business. Plus Jen and Omar's "Lessons Learned the Hard Way" Video.

Tools for marketing and making money: The Ultimate Pricing Toolkit (you need this!), Ecommerce Comparison Chart, Crafting the Perfect Pitch and the Artist's Social Media Toolkit.

Business Builder



You are ready to master the world of creative freedom but can't afford to buy the whole gallery just yet. Our most popular package gives you a strong set of tools to build your business, take your creative dreams to the next level, and make money with your art (cha-ching!). The Business Builder version includes:

Business Building Tools: 130+ page master field guide, The Road Map to Creative Freedom, the big directory of Creative Business Resources and Finding Your Big Idea brainstorm.

Next Level Tools: Six artist interviews with transcripts, Jen and Omar's Lessons learned the Hard Way video, and Social Media for Artists.

You are ready to master the world of creative freedom but can't afford to buy the whole gallery just yet?

Our most popular package gives you a strong set of tools to build your business, take your creative dreams to the next level, and make money with your art (cha-ching!). The Business Builder version includes:

Business Building Tools: 130+ page master field guide, The Road Map to Creative Freedom, the big directory of Creative Business Resources and Finding Your Big Idea brainstorm.

Next Level Tools: Six artist interviews with transcripts, Jen and Omar's 10 Lessons learned the Hard Way video and Social Media for Artists.

Art For All


You're still in school, or you don't have cash. It's cool. Get this one and build on the basics.

Business Building Tools: 130+ page master field guide, The Road Map to Creative Freedom, the big directory of Creative Business Resources, and Finding Your Big Idea brainstorm.

You're still in school, or you don't have cash. It's cool. Get this one and build on the basics.

Everything to get started: the ultimate 130+ page field guide, the step-by-step Road Map to Creative Freedom, and the expertly-curated Creative Business Resource directory.

Regardless of which package you choose, you'll get FREE updates for life and an ongoing series of creative business building tips from Jen and Omar and Chris Guillebeau. There are no hidden or recurring costs. Buy once and you get immediate access to everything.

$5,000 GUARANTEE

100% Awesomeness + $5,000 Income Guarantee (Don't miss this!)

Dollar Bills

Breathe easy: all Unconventional Guides are unconditionally guaranteed for an entire year. After trying it out for 30 days, let us know if it hasn't served you well—we'll promptly refund your money. But wait! That's not all.

But that's not all! This guide will make you money if you invest the time.

We've worked on this for months, and we wanted to give you something even better than "you'll love it," so we've decided to go we're going further:

If you study the materials in depth and don't believe you can apply something from it to make at least $5,000 in additional income over the next year, let us know—and you'll get your money back even if you like it.*

*Wondering about the fine print? There isn't any, but this guarantee is offered on the honor system. Please don't abuse it by purchasing just to ask for a refund.


Decision Time

We've made it as easy as possible to say YES to a career of
Creative Freedom, but the next step is up to you.

We've made it as easy as possible to say YES to a career of Creative Freedom, but the next step is up to you.

Get Designed to Sell and get to work. Your new studio, business, or side income is waiting for you.

You don't have to be a starving artist or stuck doing someone else's work. There's a better way!

Get Designed to Sell and get to work.

Your own studio, business, or side income is waiting for you.

P.S.
A Note from Jen & Omar

When we launched our creative business we had no clue what we were getting into. There was no road map for making money with our art.

Throughout our journey we've often wished that there was a resource that could teach us about creating an art product and getting it out into the world.

We've devoured stacks of business books, but none truly related the unique challenges that come with running a creative arts-based business. Since we couldn't find one we liked, just as we did with our world map, we sat down and created our own."

Throughout our journey we've often wished that there was a resource that could teach us about creating an art product and getting it out into the world… Since we couldn't find one we liked, just as we did with our world map, we sat down and created our own."